https://www.smpswichita.org/wp-content/uploads/2019/11/Gen-Z-Recap.png 321 845 smpswichita https://www.smpswichita.org/wp-content/uploads/2018/09/Website-Header-300x138.png smpswichita2019-11-14 09:57:422019-12-03 13:46:44Generation Z Recap
Generation Z Recap
In Case You Missed It!
Our Generation Z speaker, Eric Wilson, shared how we as marketers, communicators, and recruiters can prepare for Gen Z (those age 7-22 in 2019) in the workplace. Great insight was shared by attendees through observations of company interns, new employees, or even children at home! Some take-aways to discuss among your company include:
- Gen Z values authentic communication and they want to be change agents that make a difference
- You can connect with them through “snackable content” – small visual chunks of information that can be consumed piece-by-piece on the go (think 30 second video clips)
- They value a memorable experience where they feel they matter coupled with old-fashioned interpersonal communication
To learn more about Gen Z, Eric suggests tapping into these resources such as this one from Forbes, GenHQ, or AdWeek.