In Case You Missed It!
As A/E/C marketers, we all come across a large amount of technical information to use on proposals or collateral. How do we explain this information in a small amount of space? During this sunny side up webinar, we’ve explored infographic tips and tricks from Roxanne Marquez, a senior marketing coordinator who brings a visual consideration to all her projects.
So what’s the key to creating successful graphs?
Tell Your Story
What is the point of your story? Think about your purpose and create focal points for your message and audience.
Make It Relevant
Understand your audience and use infographics to get them to understand you.
DO IT QUICKLY
You don’t need to be an artist to create visuals. There are basic techniques to help visually order information.
Towards the end of the webinar, we learned how to manipulate basic shapes in InDesign. Roxanne provided a quick guide on how to create circle, line and bar graphs, which could then be used as templates for the future. Overall, adding these simple design concepts will wow your audience while visually conveying information.