Effective written communication is easy to read, well-organized, and in many cases, very persuasive. In this program, attendees will gain practical and relevant skills that produce strong content that is well-written and stands out from the crowd. We will evaluate 6 persuasive writing strategies that will undoubtedly help both marketing and technical professionals. The examples are amazing, and the take-aways will make a difference when you return to work. Invite your technical colleagues who are bound to get excited about tips and tricks. Yes, excited!
11 am-11:30 Networking
Noon-1 pm Program
About the Presenter:
Barbara Shuck, FSMPS, CPSM
Everest Marketing Services
Barbara Shuck, FSMPS, CPSM, helps people and companies get from here to there. She regularly shares her energy, passion and 35+ years’ experience to teach, challenge, motivate, and inspire others to achieve new heights. She has worked for general contracting, engineering, construction management, and architectural firms. As a consultant, she helps clients with internal communication and initiatives, and external efforts that win work through compelling and persuasive content and messaging. She has a bachelor’s degree in Communication Arts and French from Washburn University in Topeka, and a master’s degree in Business, (marketing emphasis) from Thunderbird School of Global Management in Arizona. She also has expertise in sales, printing, publishing, and teaching.
Barbara has extensive experience working with small and large firms, building strong marketing and communications programs, and crafting successful strategies and tactics. She assists clients with marketing research and strategic planning; project pursuit strategy, development and writing; communications planning; award submittals; public speaking and presentation skills; customized leadership, marketing and business development training; marketing collateral, websites; and more.