(Free for SMPS Wichita Members)
This is the second in a series of webinars about content marketing. In this virtual event, we’ll show the approximately 90 minute webinar, and then we’ll have a 30 minute group discussion/wrap up afterwards.
The Guide to Content Promotion: How to Spread the Word Without Being Annoying
In the A/E/C industries, firms are concerned about being too annoying to their clients. How do they avoid it? By doing absolutely nothing! In this session, we’ll discuss how to promote client-focused content that feels like assistance rather than a nuisance. Social media, email campaigns, and content frequency will be the focus of this session.
During this 90 minute module, participants will:
- Learn how to create a content calendar that aligns with your availability and user behavior
- Gain tips on how to optimize social media to promote thought leadership
- Learn how to develop email campaigns that promote content, projects, and people
- Explore promotional best practices