An SMPS Wichita Virtual Event from the Master Content Marketing Webinar Series. This is Module 1 from the Guide to Content Development.
Join SMPS Wichita for our first official event of 2021!
This event is FREE for SMPS Wichita Members.
This is the first in a series of webinars about content marketing. In this virtual event, we’ll show the approximately 90 minute webinar, and then we’ll have a 30 minute group discussion/wrap up afterwards.
The Guide to Content Development: How to Create and Repurpose Content That Doesn’t Suck
There’s content all around you. You just have to find it—and then develop, polish, and repurpose it. In this session, we’ll discuss best practices on how to create client-focused content that educates your readers while establishing thought leadership. There’s enough sucky content in our industries, so let’s clean it up.
During this 90 minute module, participants will:
- Establish methods of finding content while juggling other tasks
- Identify five ways to repurpose old content to save time
- Explore how to design and layout content readers can effectively scan
- Learn to create content that resonates with your audience