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Seven Mistakes Marketers Make When Sponsoring Events

January 9 @ 11:00 am - 1:00 pm

During this fast-paced 50-minute presentation, Bob will share best practices from professional service firms nationally. He uses a story-telling approach to convey key points in a highly motivational and memorable way.

The presentation covers:

  • Setting realistic sponsorship expectations
  • Creating an effective sponsorship sales plan
  • Preparing your business development team for success
  • Activating your sponsorship
  • Tracking results

About the Presenter:

 

Bob Silvy
SVP – Local Advertising Revenue
American City Business Journals

Bob Silvy acts as Chief Sales Officer for American City Business Journals with responsibilities for over $100M of local revenue. American City is the nation’s largest print and digital publisher of local business news with properties in 43 markets.

Bob advises senior leadership on new revenue sources and how to respond to new forms of competition. He is leading a transformation of the firm’s sales organization and business development processes nationwide. He has been recognized for innovation and the use of advanced demand generation strategies.

He is a frequent speaker at industry conferences and educational events for American City’s clients. He regularly meets with C-level executives at professional service firms to recommend communication and business development strategies.

He holds a Bachelor of Journalism and MBA – Marketing degree, both from the University of Missouri – Columbia. He also attended the Stanford Professional Publishing Course.

He is a member of the American Marketing Association, Association for Accounting Marketing, International News Media Association, Legal Marketing Association, National Speakers Association, Newspaper Association of America and Society for Professional Marketing Services.

Bob lives in Parkville MO, a suburb of Kansas City, with his wife, Susan, and their three children: Beth, 30, Rachel, 27 and Christina, 23. One of his goals is to dine at every restaurant to receive a James Beard Best Chef Award, the Oscars of the restaurant industry. To counteract the effects of his hobby, Bob is also an avid runner. Dream weekends are usually spent reading, at the movies and traveling.

Venue

ABODE Venue
1330 East Douglas Avenue, Wichita, KS 67214
Wichita, KS 67214 US
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Venue

ABODE Venue
1330 East Douglas Avenue, Wichita, KS 67214
Wichita, KS 67214 US
+ Google Map