Create a Culture of Data Stewardship

At its core, CRM is about process and people, not about a piece of technology. This presentation outlines the importance of creating a culture of data stewardship and the six data roles that should be in place at every firm. Participants will learn how to provide clear expectations to have a data-driven team, protect valuable business intelligence, and walk away confident that data is a company asset worth protecting.

· Learn how to create, implement, and maintain a well-defined CRM process

· Discover the importance of creating a culture of data stewardship

· Hear case study examples illustrating that CRM is about people and process and not a piece of technology

· Understand how to transform data into insight, insight into knowledge, and knowledge into competitive advantage

About the Speaker:

Known for her love of data, Courtney Kearney brings her marketing skills and years of experience to the built community she’s loved since childhood. Her captivation with CRM led her to co-write the book CRM or Die: Manage Your Client Relationships or Perish. She is a CRM thought leader frequently presenting at conferences, events and webinars, she’s a Certified Professional Service Marketer (CPSM), and a regular contributor to industry publications like SMPS’ Marketer. Courtney has served in several leadership roles within SMPS locally, regionally and nationally. In 2016, she founded CKearney Consulting, a CRM and data management firm that’s captivated by CRM and driven by data. When she’s not working she enjoys spending time with her nurse husband and two amazing daughters. She is the #DataLovingMarketer!