Join SMPS Wichita for breakfast, networking and a webinar sunny side up. FREE for members, only $20 for non-members.
[Breakfast/registration starts at 7:30 am, webinar begins at 8:00 am.]
Blogging is the cornerstone of content marketing and should play a central role in your A/E/C firm’s online marketing and thought leadership efforts. The right kind of blog can drive website traffic, establish trust and credibility, support business development efforts and showcase your firm’s subject-matter expertise. But while many firms may have a blog, challenges persist. Whether the issues are a lack of consistency and frequency, populating with the wrong kind of content, missing features and functionality, or not having a blog at all, some firms need to change their approach.
Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You’ll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.
Session Learning Objectives:
- Common reasons many blogs fall short and pitfalls to avoid
- Ways to develop the right kind of content and craft an ideal blog post
- Best practices for ensuring your posts get found and shared
- Ways to engage technical staff to become content creators
Thank you to our host, UCI!