Calling all marketers! You’ve probably been tasked or are tasked to aid with employee recruiting and retention. It’s a partnership between marketing and human resources. Some firms aren’t large enough to have a full-time human resource coordinator while others are. Regardless, marketing plays a role in assisting with recruiting and retention. Marketing is also responsible for the internal message and branding for the firm. Come hear from the panel of marketers who have been through a shift in their company culture pertaining to recruiting and retention.

Attendees will walk away with:

• How to better align marketing and human resources
• Ideas on recruitment and retention campaigns
• How to overcome internal barriers to implementing an internal branding campaign

Panelists include:

Dana Taylor, Director of Marketing & Branding, HFG Architecture

Christina Beaird, CPSM, LEED Green Associate, Marketing Manager, Professional Engineering Consultants

Hannah Scott, Director of Culture and Talent, Building Controls and Services, Inc.

The panel will be moderated by Jordan Buxton, Strategy and Innovation Consultant, Sevenfold