With deadlines all around us, marketers are often put in the not-so-envious position of choosing between doing things fast and doing things well. This webinar will discuss the importance of editorial quality in proposals (and other marketing collateral!). We’ll discuss some writing and editing basics, such as frequently confused words and avoiding the passive voice. We’ll talk about how to create a style guide and how to work with partners/technical staff to incorporate the style guide throughout the document. Finally, we’ll talk about how to get buy-in to set up a standard quality control process.
Importance/Need for the Topic: A/E/C marketers are frequently publishers, whether they realize it or not. Clear, correct prose helps facilitate proposal review—reviewers focus on your firm’s experience and approach instead of typos.
Jen McGovern, CPSM
Mid-Atlantic Regional Marketing Manager, VHB
Jen is the mid-Atlantic regional marketing manager for VHB, a transportation planning and engineering, land development, and environmental science firm. Known for her love of writing and editing, Jen began her career as an editor at a small publishing company before finding the wonderful world of the A/E/C industry. A frequent contributor to Marketer, Jen serves as the director of SMPS Washington DC’s Career Advancement Committee. She achieved her CPSM designation in 2015.