Join us for a watch party of the latest program from SMPS Southeast Louisiana!

The AEC industry is experiencing an AI revolution that’s transforming how marketing and business development professionals work, yet most firms are paralyzed between executive pressure to “use AI” and zero guidance on how to actually do it. As a marketing operations tech nerd who’s been in the trenches testing AI tools, Julie will share real-world examples of how AI is already reshaping the AEC industry and reveal which manual tasks you should be handing off to AI right now. You’ll discover practical ways to experiment with AI tools without breaking your workflow, plus the mindset shifts that separate the professionals thriving in this tech revolution from those getting left behind. Stop fearing the AI takeover and start leveraging it to become the marketing powerhouse your firm didn’t know it needed.

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SPEAKER: JULIE HUVAL, FSMPS, CPSM

Owner, Marketing Operations Advisor

Julie Huval, FSMPS, CPSM is the owner of Marketing Operations Advisor and helps companies improve the business of marketing. Based in Dallas, Julie has been in the AEC industry for 20 years and has grown various marketing departments and companies throughout her career. She is a sought-after industry author and public speaker on marketing, technology, and business leadership.