Join SMPS Wichita for our half-day workshop on social media branding, hosted by GLMV Architecture! Registration/breakfast is 7:30 am-8:00 am, with the workshop starting at 8 am.
SMPS Member pricing for this event is good for members of any SMPS chapter who wants to attend, so feel free to join us!
Early registration rates last until the end of the day July 6: $75 member/$125 non-member. Starting July 7, tickets will be $100 member/$150 non-member.
2021 Social Media Strategy for the Modern Marketer
It is crucial now more than ever to keep your company visible on social media! This course reveals tips, tricks, and tools to help build your brand on three social platforms; Facebook, LinkedIn, Instagram and YouTube. The series is ideal for A/E/C marketers who aim to build brand awareness, recruit people to their organization and need to keep up with industry trends, news and information.
What you’ll walk away with:
A 90-day social media plan for each platform to help you get started or improve your strategy right away!
Learn how to take your Facebook Page to the next level through Facebook Ads. Walk away with a good understanding of how to create campaigns.
Learn how to establish credibility, network with your target audience, and build your personal and company brands.
Gain a deeper understanding of the platform. Learn how to use engagement tools, interact with your audience, find relevant hashtags, and build a visually compelling brand.
Incorporate YouTube as part of your recruitment strategy. Learn the best ways to share your brand story, showcase your company culture, and highlight positions that are hard-to- fill. Explore the importance of titles, descriptions, thumbnails, and a call-to-action.
About Our Speaker, Stacey Holsinger:
As a digital marketing leader in the A/E/C industry and owner of Steel Toe Communications, LLC, Stacey Holsinger has over 15+ years of experience helping small and medium contractors compete with larger regional and national firms. In the complex and highly competitive world of construction, she creates compelling campaigns that help establish thought leadership and credibility while cultivating company culture. Stacey aims to inspire you to build a brand that showcases the work you are proud of and recruits suitable candidates for your organization. She writes and speaks about how contractors can escape marketing mediocrity to achieve tangible results through public relations, email, video, and social media marketing.
Previous clients include Orleans Home Builders, K.C. Construction, Shapiro & Duncan, Inc., Henley Construction, B.F. Joy, American Subcontractors Association, Associated Builders and Contractors Metro Washington, and Washington Building Congress.
- 2020 SMPS Marketing Communication Merit Award: Build the Lifestyle Your Deserve
- 2018 CMA Corporate Video SuperStar Award
- 2018 CMA Star Award for Internal E-Newsletter and Testimonial Video
- 2018 PMA 1st Place Video: Company Culture
- 2018 PMA Recruitment Campaign- Social Media
- 2016 CMA Star Award Employee Communications
- 2016 CMA Star Award Quarterly Client E-Newsletter and Employee Monthly E-Newsletter