Join us for an interactive discussion where A/E/C marketers will dig into what truly separates a winning proposal from one that falls short. Led by Liz Wasson Coleman, CPSM, this session pairs practical, real-world examples with a guided group discussion, so you’ll leave with concrete takeaways you can apply to your next pursuit, not just theory.

About Liz:

Liz Wasson Coleman, CPSM, is the National Pursuit Manager at WSP in the U.S., where she leads proposal strategy and pursuit management across the firm’s national portfolio. She brings a wealth of hands-on experience evaluating what makes proposals win, and lose, and is looking forward to sharing that perspective with the SMPS Wichita community.

Potential Topics:

• Anatomy of a Winning Proposal: Breaking down what strong responses have in common, from compliance to compelling win themes.
• Common Pitfalls: Identifying the patterns that weaken otherwise solid proposals, and how to catch them before submission.
• Strengthening Your Responses: Practical techniques for sharpening narrative, positioning, and client-focused messaging.
• Real-World Examples: Reviewing anonymized strong and weak proposal excerpts together as a group.

Come with a best practice or two in mind that you want to learn more about.

This event offers a unique opportunity to:

• Network with like-minded A/E/C marketing professionals.
• Learn directly from Liz’s real-world proposal experience.
• Share your own challenges and successes with peers who get it.
• Walk away with practical strategies to strengthen your next proposal.

Don’t miss this chance to connect with your peers and sharpen your proposal game.

When: Wednesday, October 21st | 11:30 am – 1:00 pm

Where: McCown Gordon, 255 N Mead St. Ste 202, Wichita, KS 67202