BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SMPS Wichita - ECPv6.14.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:SMPS Wichita
X-ORIGINAL-URL:https://www.smpswichita.org
X-WR-CALDESC:Events for SMPS Wichita
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20230312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20231105T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230322T113000
DTEND;TZID=America/Chicago:20230322T133000
DTSTAMP:20260501T191504
CREATED:20230301T230221Z
LAST-MODIFIED:20230302T162332Z
UID:4535-1679484600-1679491800@www.smpswichita.org
SUMMARY:Repurposing Content Isn't Lazy
DESCRIPTION:AEC marketers are expected to perform at 150 percent\, even in leaner times. As 2020 taught us\, it’s more important than ever to be good stewards of company resources and be as competitive as possible to build business.\n\n\nAs marketers and business developers\, it is often necessary to be as resourceful as possible when budgets are trimmed\, staff is maxed or if they are a team of one. In this session\, we will cover best practices to repurposing and/or recycling your company’s marketing and content assets\, including how to establish a smart content strategy\, how to maximize your inventory\, how to obtain ideas from multiple stakeholders\, and how to best apply these tools in-house.\n\n\nOur goal: to challenge the audience to think smarter not harder\, and to do more with less\, no matter the size of the team.\n\n\nOur Experts:\n\n\n\n\n\nChristina Beaird\nAs Chief Marketing Officer of PEC\, Christina leads her team of marketers and business developers to act as liaisons connecting the experts they work alongside the clients who need a partner they can trust. Developing winning strategies for more than 15 years\, she thrives on introducing new ideas\, encouraging organizations to question the status quo\, and challenging others to make positive changes toward growth and excellence. Christina currently serves as president of the SMPS Kansas City chapter.\n\n\n\n\n\n\n\n\nJennifer Lerner\nJen is a Senior Associate and Director of Marketing & Communications at BRR Architecture where she leads a team of creative professionals in elevating the firm’s national presence. Before joining BRR she was a member of the Corporate Communications team at HNTB\, where she managed four of the firm’s thought leadership publications\, email marketing and social media channels. She has a combined 20+ years of communications and marketing experience\, having spent more than a decade serving clients at FleishmanHillard – an International integrated marketing firm. She is an Advisor for and Past President of SMPS-Kansas City.
URL:https://www.smpswichita.org/event/repurposing-content-isnt-lazy/
LOCATION:McCownGordon Construction\, 255 North Mead Street #Suite 200\, Wichita\, KS\, 67202\, United States
ATTACH;FMTTYPE=image/png:https://www.smpswichita.org/wp-content/uploads/2023/03/2023-March7-Copy.png
END:VEVENT
END:VCALENDAR