BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SMPS Wichita - ECPv6.14.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:SMPS Wichita
X-ORIGINAL-URL:https://www.smpswichita.org
X-WR-CALDESC:Events for SMPS Wichita
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20210314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20211107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210714T073000
DTEND;TZID=America/Chicago:20210714T113000
DTSTAMP:20260502T183708
CREATED:20210607T160806Z
LAST-MODIFIED:20210607T162253Z
UID:4072-1626247800-1626262200@www.smpswichita.org
SUMMARY:2021 Social Media Strategy for the Modern Marketer
DESCRIPTION:A workshop for tips\, tricks\, and tools to help build your brand on three social platforms; Facebook\, LinkedIn\, Instagram\n\n\nJoin SMPS Wichita for our half-day workshop on social media branding\, hosted by GLMV Architecture! Registration/breakfast is 7:30 am-8:00 am\, with the workshop starting at 8 am. \nSMPS Member pricing for this event is good for members of any SMPS chapter who wants to attend\, so feel free to join us! \nEarly registration rates last until the end of the day July 6: $75 member/$125 non-member.  Starting July 7\, tickets will be $100 member/$150 non-member. \n2021 Social Media Strategy for the Modern Marketer\nIt is crucial now more than ever to keep your company visible on social media! This course reveals tips\, tricks\, and tools to help build your brand on three social platforms; Facebook\, LinkedIn\, Instagram and YouTube. The series is ideal for A/E/C marketers who aim to build brand awareness\, recruit people to their organization and need to keep up with industry trends\, news and information. \nWhat you’ll walk away with: \nA 90-day social media plan for each platform to help you get started or improve your strategy right away! \nFacebook: \nLearn how to take your Facebook Page to the next level through Facebook Ads. Walk away with a good understanding of how to create campaigns. \nLinkedIn: \nLearn how to establish credibility\, network with your target audience\, and build your personal and company brands. \nInstagram: \nGain a deeper understanding of the platform. Learn how to use engagement tools\, interact with your audience\, find relevant hashtags\, and build a visually compelling brand. \nYouTube: \nIncorporate YouTube as part of your recruitment strategy. Learn the best ways to share your brand story\, showcase your company culture\, and highlight positions that are hard-to- fill. Explore the importance of titles\, descriptions\, thumbnails\, and a call-to-action. \nAbout Our Speaker\, Stacey Holsinger:\nAs a digital marketing leader in the A/E/C industry and owner of Steel Toe Communications\, LLC\, Stacey Holsinger has over 15+ years of experience helping small and medium contractors compete with larger regional and national firms. In the complex and highly competitive world of construction\, she creates compelling campaigns that help establish thought leadership and credibility while cultivating company culture. Stacey aims to inspire you to build a brand that showcases the work you are proud of and recruits suitable candidates for your organization. She writes and speaks about how contractors can escape marketing mediocrity to achieve tangible results through public relations\, email\, video\, and social media marketing. \nPrevious clients include Orleans Home Builders\, K.C. Construction\, Shapiro & Duncan\, Inc.\, Henley Construction\, B.F. Joy\, American Subcontractors Association\, Associated Builders and Contractors Metro Washington\, and Washington Building Congress. \nAwards \n\n2020 SMPS Marketing Communication Merit Award: Build the Lifestyle Your Deserve\n2018 CMA Corporate Video SuperStar Award\n2018 CMA Star Award for Internal E-Newsletter and Testimonial Video\n2018 PMA 1st Place Video: Company Culture\n2018 PMA Recruitment Campaign- Social Media\n2016 CMA Star Award Employee Communications\n2016 CMA Star Award Quarterly Client E-Newsletter and Employee Monthly E-Newsletter\n\n\nOur Host:
URL:https://www.smpswichita.org/event/2021-social-media-strategy-for-the-modern-marketer/
LOCATION:GLMV Architecture\, 1525 East Douglas Avenue\, Wichita\, KS 67211\, Wichita\, KS\, 67211\, US
ATTACH;FMTTYPE=image/png:https://www.smpswichita.org/wp-content/uploads/2021/06/Social-Media-Workshop_social-size.png
END:VEVENT
END:VCALENDAR