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Virtual Program: How to Generate Leads & Prove You Aren’t Wasting Your Time

April 14 @ 11:30 am - 1:30 pm

SMPS Wichita Virtual Event from the Master Content Marketing Webinar Series. Module 3, the Guide to Identity Collection and Analysis

This is the third in a series of webinars about content marketing. In this virtual event, we’ll show the approximately 90 minute webinar, and then we’ll have a 30 minute group discussion/wrap up afterwards.

The Guide to Identity Collection and Analysis: How to Generate Leads and Prove You Aren’t Wasting Your Time

It can be difficult to prove the impact and results of a content marketing plan (especially with as many touches required over the A/E/C lead cycle). That’s why our instructor will walk you through exactly how she made a case for content marketing that generated new business, more time, and a new marketing position within her former design-build firm.

Participants will:

  • Explore how to review case studies and data to gain internal leadership buy-in
  • Learn how to develop a (reasonable) content marketing budget
  • Learn how to collect data from social media and website analytics that track results and influence strategy
  • Identify methods to document marketing wins through analytics