A strategic marketing plan is only as effective as a strategic business plan. As a marketer, you can write your marketing plan without having a strategic business plan to reference, but it will not be as effective. Leadership in your company should have a strategic plan to maintain or grow their business — along with […]
About Katelyn Calderwood
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Entries by Katelyn Calderwood
This isn’t an article on work/life balance, which is important, but it’s about managing your work life and your day-to-day tasks and duties. (Many of these tips you can also use in your personal life.) Marketers and business developers have a lot on their plate and trying to manage it all can be difficult. There […]
SMPS Wichita loves our sponsors and Hutton Construction is no exception. Founded in 1992 Hutton Construction’s projects are located throughout the region representing every major type of building for virtually every industry. Today their team approach with clients and designers continues to evolve into an integrated collaborative process unlike any other in the business. As […]
Recruiting and retaining employees is something that has typical fallen in the laps of the human resources department but in today’s connected world, that has changed. Marketers can and do play a huge role in helping recruit and retain staff. Working closely with your HR professional is key to the success of a successful recruiting […]
Our member spotlight this month is Catherine Rocky with Terracon Consultants, Inc., www.terracon.com. We asked Catherine to answer a few questions for us to help us get to know her. When did you join SMPS? I joined SMPS in April 2009 and earned the CPSM certification in December 2010 Are you a Wichita native? […]
SMPS is excited to announce that Eby Construction is a Gold Sponsor again this year! From their home office in Wichita, Eby serves many construction markets, including general building, manufacturing and industrial, higher education, and medical. Eby’s high-quality performance is achieved through trustworthy, value-based service from leaders who empower and support their dedicated, creative team […]
SMPS: When did you join SMPS? Deb: I joined SMPS in August of 2014. SMPS: Are you a Wichita native? If not, where did you grow up? Deb: I was born in Denver, Colorado. I lived there until I was 8. My father managed the Graybar Electric office in Denver. In 1964 he was transferred […]