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Eleven Important Things to Remember In Social Media Networking
James Trotter gives key points on social media networking.
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Eleven Important Things to Remember in SMN | Dec 18th 2009
Of course there is a tremendous amount of push for all of us in the business development world to be involved in social media networking. We can not avoid it. It is one way conversations with us and about us, are taking place. If we don’t join in, we might as well be burying our heads in the sand. However, much like anything else, doing it the wrong way, is certainly no better than not doing it at all. Truthfully, a lack of understanding may do more harm than good. There are at least 11 things to remember when getting involved in social media networking.
1. It is networking. All of the rules of networking apply. It is not about you. It is about them, it is about the community. If you need help understanding networking, suggested read, Never Eat Alone, Keith Ferrazzi.
2. One must give far more than you ever expect to receive. If you are keeping score, this is not for you. You will always feel like the score is one side, as it should be.
3. When you are involved in the social web, you are part of community. Continuous interaction is best. You are expected to contribute. If you do this hit or miss, you will be seen as uncommitted at best and untrustworthy at worst.
4. Most people in business are on social sites to do business, but selling is a no-no. Be honest and open about what you do, but openly selling is frowned upon.
5. Know the community you are getting involved in. Each social site and groups within sites have specific cultures. Know these cultures and you will get far more out of these groups and communities.
6. Each group has rules. If you want to be a part of the group you have to know the rules. Best case scenario when ignoring the rules, you will be ignored. Worst case, you can be kicked off and banned.
7. For those of you who are doing this in your company’s name, remember this has to be part of your company’s overall strategic plan, marketing strategy and social media plan.
8. Be altruistic. Remember what Zig Ziglar says, “The way to get everything you want out of life is to help enough other people get what they want.”
9. It must be genuine. Fakers will be found out, and frowned upon.
10. A few years ago, a solid campaign slogan was, “it’s the economy, stupid”. With Social media, it is the content. Offer something of value.
11. Finally, and most important, whatever you put out there is for evermore out of your control. Once it is out there it is out there. Consider the long term ramifications of everything you post. If pictures are worth a thousand words, make sure all of them say what you want.
About author
James is a Professional Geologist and Business development professional in the Middle, TN Area. He has been involved with the Engineering consulting industry for nearly 20 years. He is interested in a wide variety of different issues including history, science, and creationism.
http://jamestrotter.wordpress.com/2009/12/18/eleven-important-things-to-remember-in-smn/
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